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Research papers

From passivity to interaction?

The paper raises questions about the adequacy of conventional qualitative research techniques for the future. A change in orientation and practice is needed if we are to develop a meaningful understanding of consumer responses to the advanced brand...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Christine Restall, Richard Auton
September 1, 1996
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Citation

Restall and Auton (1996a, September 01). From passivity to interaction? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-passivity-to-interaction-


Research papers

Innovate or die

This paper explores, describes and evaluates a number of models used in stimulating innovation, with special application to NPD and brand stretching. It is not intended to be a market research paper as such but instead builds on the author's...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Christine Restall
September 1, 1994
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Citation

Restall, C. (1994a, September 01). Innovate or die. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovate-or-die


Research papers

What do women want?

The countries of Central Eastern Europe are evolving very fast: how different are they from each other and from the West? Are differences culturally rooted, or driven by specific national circumstances? This paper discusses some data from a recent...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Carla Millar, Christine Restall
June 15, 1993
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Citation

Millar and Restall (1993a, June 15). What do women want?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-women-want-


Research papers

Brands: The missing link

This paper starts by discussing the nature of brands. Brands appear to have human-like characteristics. This is now reasonably well-known and accepted by professionals, and the authors briefly refer to earlier work adapting and applying concepts...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Wendy Gordon, Christine Restall
June 15, 1992
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Citation

Gordon and Restall (1992a, June 15). Brands: The missing link. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-the-missing-link


Research papers

The embryonic consumer

Overall, the paper explores the extent to which consumers in Eastern Europe are similar to or different from consumers in the West, and presents some original data on consumer values which indicate that not only are values in Eastern Europe somewhat...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Carla Millar, Christine Restall
June 15, 1991
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Citation

Millar and Restall (1991a, June 15). The embryonic consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-embryonic-consumer


Research papers

What are a brand's values to the consumer and do they cross frontiers?

The paper presents a new hypothesis about how people perceive and relate to branded goods and services. It also describes some recent research that demonstrates how this hypothesis translates into reality. The findings are particularly relevant to...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christine Restall
September 1, 1990
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Citation

Restall, C. (1990a, September 01). What are a brand's values to the consumer and do they cross frontiers?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-are-a-brand-s-values-to-the-consumer-and-do-they-cross-frontiers-


Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-